All these levers and limits are the subject of research. How can the narrative help people to understand and accept the need for sacrifice? The stories that prevail feature a hero fighting an enemy, justifying the fact that a sacrifice must first be shared, with a view to a delayed reward. And not the other way round, as illustrated by the French government’s losing narrative on pension reform, where the sacrifice comes at the end, Paul Seabright, TSE, points out.
According to Bengt Holsmtröm, the narrative of the fight against climate change needs to be corrected: reaching or not reaching the 1.5°C of the Paris Agreement target is not the right enemy. The local and physical manifestations of this change constitute a more concrete and identifiable target.