How to ward off the threat of greenwashing and protect your reputation in the long termPositivéco2023-01-13T12:17:34+01:00
According to Ademe (the French environmental agency), greenwashing consists of an organisation orienting its marketing and communication towards an ecological positioning. Whether it is the regulator, the consumer or companies worrying about its reputational and financial impact, all the actors in economic life are concerned about greenwashing. The [...]
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