How can you guard against the threat of greenwashing and protect your reputation over the long term?

2024-04-24T11:59:35+02:00

According to Ademe, greenwashing is the practice of orienting an organization's marketing and communications towards an ecological positioning. Whether it's the regulator, the consumer or the company, everyone involved in economic life is looking into the issue of greenwashing. In May 2023, the environmental impact of [...]