CDP Archives - Positivéco https://positiveco.fr/en/actualites/tag/cdp/ Révélez votre valeur sociétale et pérennisez la croissance à long terme de votre entreprise. Wed, 24 Apr 2024 09:59:35 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 How can you guard against the threat of greenwashing and protect your reputation over the long term? https://positiveco.fr/en/actualites/how-to-ward-off-the-threat-of-greenwashing-and-protect-your-reputation-in-the-long-term/ https://positiveco.fr/en/actualites/how-to-ward-off-the-threat-of-greenwashing-and-protect-your-reputation-in-the-long-term/#respond Wed, 24 Apr 2024 09:10:33 +0000 https://positiveco.fr/?p=3350 According to Ademe, greenwashing is the practice of orienting an organization's marketing and communications towards an ecological positioning. Whether it's the regulator, the consumer or the company, everyone involved in economic life is looking into the issue of greenwashing. In May 2023, the environmental impact of [...]

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